The Basics of Branding - Using Open Source Assets + Affinity Designer to Design a Logo for Business
What you'll learn
Learn about the fundamentals of branding and identity design
Learn how branding applies to the small business space
Learn how to create a branding suite for your small business
Learn how to design using the Affinity Designer software and open source assets
Requirements
No design experience necessary. We will work through the concepts and process step by step.
Description
Hello everyone welcome to my latest class. I’m Jen Lezan and I’ll be your teacher for this course. I’m a freelance graphic designer, illustrator and educator based out of the midwest and I run Bella + Sophia Creative studio. In addition to my creative work, I’ve been teaching as an adjunct professor in higher ed for nearly 10 years. I often teach marketing and design courses and I wanted to bring one of my favorite courses (The Fundamentals of Branding and Identity Design) to the digital space for small business owners who are looking to understand and establish their own brand identity. So, we are going to do just that in this class. Not only will you get a better understanding of branding and how it applies to business, but I will also offer insights on how I work on logo design with clients and how you can apply that process to designing your own logo and branding identity. You will also get to create your own logo in a simple and efficient way using open source assets. This class will be the first in a 2 part series dedicated to branding. Be sure to check out the next class: Elevating Your Brand with Packaging Design for Your Etsy Shop.